Way back, the purpose of sending an email is to contact your friends, apply for a job, and communicate with supervisors, among others. As people start to be overly dependent on technology, marketers have found ways to use that dependence to sell and promote their products.
What is email marketing?
According to one of the go to marketing platforms online, Mailchimp, Email marketing is a form of online marketing that uses email to promote products and services in the most engaging way. It also helps to make people informed about your business brand and reach wider audience.
Some subscribers appreciate receiving latest products and promotions. That is why it is essential to keep them up to date to retain existing customers and also to have an opportunity to acquire new.
To understand deeper, here are six (6) reasons why email marketing is a must in business
- Increase brand awareness
The purpose of brand awareness is to make your target audience be familiar with your products and services which would potentially make them paying customers after an effective campaign. There are many ways to increase your brand awareness which is not only limited to posting on Social Media. Email marketing gives you the chance to pique the interest of your target audience more. Having been able to acquire their emails in the first place means that they have shown an interest in subscribing to your services.
Do not send multiple emails in a day because that would make potential customers annoyed, instead try to email less but has meaningful and interesting contents that are engaging enough to build their trust and know your brand.
- Email marketing is affordable
Even the most established and successful business spend less in marketing budget but can still generate more in return. It’s all about finding the right tool. Email Marketing is an inexpensive way of reaching to your audience. It is an effective strategy that can still operate even with little investment.
Undeniably, a lot of businesses, be it a start-up or established ones, use email marketing for their campaigns. One of the marketing strategies that was used before was TV/Radio ads, but over the years, it costs more and is not guaranteed to reach the target audience especially if it’s the teens. With that, email marketing allows businesses to market their products and services without having to spend more.
- Mostly everyone has emails
In 2021, there are about 4.17 billion email users worldwide and it is expected to increase in the years to come. As of January 2022, it is reported that 92 percent of the US population use emails as a communication tool. It goes to show that utilizing email will greatly help you to whatever purpose you intend it to.
Email marketing is one of the core strategies to successful business. Since almost every one use email to communicate and consumers prefer to receive promotions through their emails, it is a great opportunity for your brand to reach wider audience as well because it has a forward feature that enables users to send your emails to those they know who might be interested in what you are offering. It is guaranteed effective.
- Reach customers faster
Nowadays, no matter which direction you look, you see everyone holding their phones. According to Litmus, 81% of US population use smartphone to check their emails. With the right email marketing tool, you can use that as leverage to gain potential customers and retain existing ones.
- Email marketing is more engaging
Though you deliver same relevant information, insights and promotion on both your social media pages and email, it is to no surprise that reaching through email is more effective and personal than social media. Though they both contribute to the growth of your business, they each have their purpose and execution in your marketing strategies.
Experiments have shown that you can reach audience 40-45% more using email marketing than social media. So as far as its reach and engagement, email marketing has the edge.
- High value ROI (Return on Investment)
Return on Invest (ROI) is the profit earned through the investment. As previously mentioned above, email marketing is cost-effective, which is why this approach is perfect for small and startup business.
The total amount of money you spend on your marketing promotion will depend on your other resources, however if you calculate your expenses based solely on the email marketing tool you use, it will cost you less than when you use other marketing strategies
To reach your business goals, you need all the right kinds of strategies and tools to achieve it. From SEO, Social Media Marketing, to Email Marketing, you need to think and experiment what might interest your target audience. Since customers are factors to succeed in managing your business, looking through them will be beneficial for you. So utilize what you can.
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