How a Social Media Assistant Can Help With Your Business

aVa
03/03/2022
3:00 AM

Everywhere you look, you rarely see someone not holding a smartphone, whether people are looking for trousers on Shein, scrolling through Facebook, or liking posts on Instagram. Most of the time, they are online. The beginning of technological dominance made reaching people easier. Different social media platforms have paved the way for better communication. It is one of the effective ways to deliver what you want others to know. To expand your business, you need to engage yourself in technology.

We know how busy people get when they manage a business. They never seem to get things done for the day because of conflicting schedules and other matters. But no matter how unmanageable tasks can get, 91% of business owners still make sure to make their business known and visible to the world by taking part in the era of social media.

The challenge of staying relevantIn the 19th and 20th centuries, business owners post their businesses and products on a corner page of a national newspaper. Years later, television became the primary source of information for people, so business owners paid 30 seconds of screen time to promote their products. But now that the world has evolved and social media is in, business owners strategize with better advertising to ensure they often make a buzz faster than their competitors. To stay relevant, you need to constantly update your social media accounts for your followers to know that you are still active. You need to post as often as possible and think better and more creatively for followers to stay. Given the nature of handling a business, allocating time to manage social media account seems impossible. It is already difficult to fit all your schedules in one day, let alone manage your social media accounts. To lift the burden, you need to hire a social media virtual assistant who will take over management. All you have to do is pay them. Guaranteed you will save more than when you hire an in-house personal assistant to do the tasks.

How can they help?

Virtual assistants offer a wide variety of support. They have been the go-to of business owners because of their flexibility and how they can do tasks even by working from remote locations. By learning your branding, a VA can deliver services needed in your company, and managing social media accounts is included.

Managing social media takes a lot of time. There must be an effort exerted to stay active. You do not need to indulge in ensuring social media inventiveness is maintained since your primary concern is income-generating tasks. It is agreeable you can hire an in-house employee who can be on that task but is it cost-efficient? A virtual assistant can do pretty much everything a regular employee can, plus they are cheaper. Social media virtual assistants can manage social media accounts, create creative contents, edit photos and videos, schedule posts, and analyze engagement.

Social media management

There are many social media platforms used to promote business. Facebook, Twitter, Instagram, and LinkedIn are among those that are guaranteed to reach a target audience. Learning these platforms are essential to be effective and visible. A social media VA will help you become known by continuing online activities.

Graphics and videos

Better graphics and videos can help improve engagement. Whether you aim for subtle or lurid designs for your branding, virtual assistants have mastered tools that can produce better graphics and videos, such as Canva. This tool can surely make your graphics and videos more engaging to your audience.

Content creation

Graphics and designs are what people look at first when you post, but you also need to make sure that appropriate content is posted along. Contents are crucial in making your statement more understandable. They can explain what is on the graphics, making your message deliver well to the audience. Virtual assistants are also skilled in quality content because they often undergo training to enhance their creativity.

Schedule post

When to post on social media must be thought carefully. Online habits of the target audience, timing, and optimizing engagement, must be taken into account. One wrong post and content will make your engagement low. So, there must be a plan to make everything work by scrutinizing every factor. Social media platforms often have an embed post scheduling on their apps. You need to put the post and schedule the posting to organize everything. But with a hired virtual assistant, this task will be taken off your shoulder. A VA will make sure to put everything in order.

Analyze engagement

Analyzing engagement can determine the effectiveness of your posts. With that, you can know what content or graphics suited your target audience and what didn’t. By incorporating your business promotions according to their liking and interest, you can maximize your engagement and reach even in the far-flung areas of the world. These stats can be handy for future social media promotions reference.

Time to start…

When you hire a social media virtual assistant, they will surely provide you with more than the services mentioned above because there are dedicated and competitive. They will ensure you will not be behind in the competition. Active Virtual Alliance has highly trained VAs in social media management.

For more information, click ‘Get Started‘ now. Like our social media accounts: Facebook, Twitter, Instagram.

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