What is SEO? What are the ways to improve your SEO ranking? In the simplest definition, SEO or Search Engine Optimization helps your website to land higher in search results than others on search engines such as google, yahoo, or BING when people search for something related to what you are offering. The higher the ranking, the more exposure your website gets, thus attracting more customers.
How does SEO work?
According to Search Engine Land, search engines program their systems by analyzing pages with their ranking factors or signals to determine the order of websites to appear first based on a given query. They use bots to crawl from site to site to collect information about them and put them in an index, exactly like how a librarian pull up a book to help find what you are looking for.
To help you, here are the 6 ways to help you rank high in SEO ranking:
- Improve your website loading speed
Studies have shown that websites that load faster than others make it to page 1 of the search engines, specifically google. Since people want to find answers to their questions as fast as lightning, google included speed as a factor or signal that will determine the ranking of the sites to appear on the first page. So, to improve your ranking, you need to focus on the speed of your website. There are tools that you can use, such as WebPageTest, which will test your website so you can optimize it.
- Publish authoritative content
When aiming to rank high in SEO, great content must be taken into account. Quality content that is made specifically for a target audience increases site traffic. Thus, polishing your writing skills and making your piece authoritatively increases your chance of ranking high in SEO. To achieve it, you need to identify and target specific keywords for each content. By doing so, you need to think about the way readers search and use the possible phrases as keywords. To learn more, read Constantcontent for a thorough explanation.
- Include links appropriate to your website
Including links from other websites that are both informative and authoritative improves SEO. Adding links will somehow prove your credibility. As Per Michigan Tech, do not just put “click here” since it has no search engine value. Instead, put descriptive words on the link to improve your SEO and your value to your visitors.
- Content Partnership
Though this is optional, the content partnership will give you twice the promotion for website visits. If you collaborate with another company, you are not the only one who will promote the content you made your partner too. With this clever strategy, it will double the number of visits from the links and social media posts you two share with the public.
- Use brand new keywords
Keywords are used to determine what comes up on the page every time users search for something. However, your landing on the first page of the search engines will depend on how you play with your keywords. To do so, you need to target new keywords that aren’t highly competitive, and there are only fewer people to compete for the ranking. By doing this, you will be at the top of the search results.
- Use Alt tags
According to Big Commerce Essentials, an alt tag, also known as an alt description, is an HTML attribute used to tag an image by providing a text alternative for search engines. By using an alt tag, it allows search engines to locate your page faster, especially those browsers that can’t process images.
Optimizing your SEO is a smart way to expand the reach of your business brand. So, giving high value to ranking high will allow you to be on edge over your competitors. It’s one of the most in-demand skills you should possess or you should look for so you will not be behind in the competition.
As a business owner, making means you have the opportunity to learn something new. The learning is not only limited to ones but also to others. Through that, it will guide you to avoid making them in the future as you make decision-making for your business. As a business owner, making means you have the opportunity to learn something new. The learning is not only limited to ones but also to others.
Through that, it will guide you to avoid making them in the future as you make decision-making for your business. The learning is not only limited to ones but also to others. Through that, it will guide you to avoid making them in the future as you make decision-making for your business, admin tasks. VA skills VA skills
